Hamleys Gaming Zone

"Exertis’ new gaming zone launch transforms Hamleys basement" A new gaming zone designed and installed by Exertis in the basement of the Hamleys store in Central London, creating a new gaming retail space. Overhauled an old, dated looking space to create a re-imagined and fully immersive visitor experience. It offers a dedicated multi-brand, gaming space, with interactive zones to play and explore, with a ‘Pit Stop’ Racing Area, Razer laptops and other gaming technology, showcasing BAFTA Games Awards winner ‘Forza Horizon 5’, ‘Fortnite’, ‘Gran Turismo 7’, ‘Rocket League’ and ‘Minecraft’. The 3000 square foot of space with 13 play zones and LED lighting offers themed areas bought to life by specific game genres. All photography and video content was captured by myself for the launch of the space.